Performance Measurement

Our long term goal is to be leaders in performance measurement of participatory media work. To reach this goal, we work to understand our various program “inputs”, “outputs” and finally, “Impact”.

Inputs: Video Volunteers and Drishti partner with NGOs to enable significant capacity and leadership building for grassroots voice and communication. There are many inputs to this program, including training, technology, productions, distribution strategies, partnerships, and support. We measure these inputs on an ongoing basis to understand how to maximize our programs and the inputs required to provide the best combination of successful elements and support.

Outputs: Video Volunteers has focused significantly on our ability to measure our programmatic “outputs”. These outputs are the core of our information feedback to allow us to more effectively and efficiently manage and improve our programs, training, service to communities, organizational management and partner feedback. Examples of our regular output measurements include:

• Number of Producers trained and working
• Number of films completed
• Number of community screenings
• Number of people reached
• Number of responses

Impact: This is an oft-confused term that Video Volunteers is working hard to develop beyond standard metric schemas and introduce a visual element to our quantified and qualified examples of impact over time. Beginning with our management of output measurement, we collate data on the results that our Community Media has had on the communities in which we work, including how it has augmented our partners ability to scale the reach of their programs and effectiveness.