Video Volunteers Looks to Mainstream Media for Growth
This is Part 3 in a 4-part series in which Video Volunteers is sharing what we’ve done over the last year, our experiences, and what we’ve learned. You can read Part 1 here and Part 2 here.
In August, the Video Volunteers staff attended an amazing program called the Global Social Business Incubator at Santa Clara University, where we developed a new business plan focused on income from the mainstream media. Our idea is to have one rural reporter in each of India’s 645 districts, set up like a rural stringers network, to deliver a pipeline of high-quality, low-cost human interest content to television stations. The maintenance costs of such a network, once it’s set up, would be relatively low — about $300,000 a year for 645 rural correspondents, or about the cost of 20-30 television producers in Delhi.
Ultimately, we feel that the recruitment, training and generation of impact will need to be supported by philanthropy, but that production and distribution should be taken care of by the market.
Video Volunteers is an international media organization empowering the voices of the world’s unheard communities. Its mission is to empower the world’s poorest citizens to right the wrongs they witness by becoming players in the global media revolution. Video Volunteers provides disadvantaged communities with journalistic, critical thinking and creative skills, teaching people to articulate and share their perspectives on the issues that matter to them – on a local and a global scale.